Salt has been around since the dawn of time, used by humans for thousands and possibly tens of thousands of years. Morton Salt is proud to take its place in the history of salt. The story of Morton Sa...

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1900 - 1921

Her Debut

The company grows in leaps and bounds, due in no small part to an advertising campaign that introduced a brand icon and slogan, setting the stage for dramatic—and long-lasting—success.

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1922-1939

Seasons of Change

The roaring twenties brought about significant social and cultural change. It was during this time that Morton's newly-developed iodized salt became all the rage.

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1940-1959

A Time for Expansion

Morton Salt expands its reach and footprint with strategic acquisitions and new product offerings.

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1960-1980

The Evolution Continues

As consumer trends evolve, Morton Salt answers the call with breakthrough products while also giving back to the community.

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1980-1999

Nearing The Turn of the Century

Continuing to blaze trails with product expansion, endowments and acquisitions, Morton embodies growth for a new millennium.

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2000 - Present

New Partnerships & A Big Birthday

Morton Salt continues to break new ground into the 21st century with new partnerships, new products, new accolades and new beginnings for the brand in China. The company also celebrated a big birthda...

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The Morton Salt Girl

How A Little Girl Grew Up To Be An Icon

She’s lived for over a century. And she doesn’t look a day over 8-years-old. A true barometer of our culture, the Morton Salt Girl has seen a lot in her time.

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